Edna Pena - A SMART MOVE
Exclusive Partner Offer · Edna Peña × A SMART MOVE · Craig Lotzof & Associates · Compass · La Jolla · San Diego County
A SMART MOVE luxury home service — La Jolla, Del Mar, Rancho Santa Fe
Edna Pena Partner Offer

Your Move,
Handled
With Care.

Edna Peña — Director of Operations at Craig Lotzof & Associates, Compass La Jolla — has hand-selected A SMART MOVE as the preferred moving partner for clients. You deserve nothing less.

Edna Peña
Director of Operations · Realtor® Craig Lotzof & Associates
Compass La Jolla, CA · San Diego County
28+ Years of Experience Financial Management Expert $2B+ Combined Team Sales Bilingual · English & Spanish
⭐ 1,000+  Five-Star Reviews
10+  Years Serving San Diego
Forbes  Recognized · 3 Years Running
BBB  Accredited & Fully Insured
#1  San Diego Moving Company
VIP.
Exclusive Pricing
Partner-only rates reserved for Edna's clients — not available to the public
1st
Priority Scheduling
Move date synced to your closing date and possession window
Free.
Moving Guide
Edna's Moving Guide + Approved Vendor List — included with every move
Compass
Craig Lotzof & Associates · Compass · La Jolla
Edna Peña is a proud member of Craig Lotzof & Associates — one of the most prestigious and nationally recognized real estate teams in San Diego. The team operates through Compass's La Jolla office and has achieved over $1.95 billion in combined sales, including some of the most significant residential transactions in San Diego's history. Recognized as a Top 30 Team at Compass San Diego, Craig Lotzof & Associates blends national and global outreach with deep local expertise to deliver unmatched results for buyers and sellers across La Jolla, Del Mar, Rancho Santa Fe, and all of San Diego County. Learn more →
Craig Lotzof
28+
Years Experience
UCSD + NatU
B.A. + MBA
$2B+
Team Sales
Bilingual
English & Spanish
About Edna Peña

28 Years. An MBA. The Operational Force Behind San Diego's Top Luxury Team.

Edna Peña is a bilingual Real Estate and Financial Management professional with over 28 years of experience spanning real estate sales, team operations, mortgage loan servicing, and portfolio management — and she is the operational backbone of one of San Diego’s most celebrated real estate teams.

Currently serving as Director of Operations for Craig Lotzof & Associates at Compass in La Jolla, Edna oversees all aspects of listing and transaction management, marketing coordination, and client communication for a top-producing luxury real estate team with over $1.95 billion in combined sales. Her role ensures that every transaction is executed flawlessly, every client is communicated with clearly, and every moving part of a complex real estate deal comes together seamlessly.

Her leadership background is extraordinary: she has served as Executive Office Manager for a leading luxury agent at Pacific Sotheby’s International Realty, as Regional Sales Manager at GMAC Residential Finance Group, and as Director of Strategic Asset Solutions at Asset Foreclosure Services — where she managed multi-million-dollar REO and non-performing loan portfolios and drove nationwide business development initiatives.

Edna holds a Bachelor of Arts from the University of California, San Diego, and an MBA in Financial Management from National University. She is proven in both corporate and privately owned environments, with expertise in streamlining operations, managing complex client portfolios, and ensuring compliance with brokerage and investor requirements.

Recognized for professionalism, operational excellence, and a results-driven approach in dynamic, fast-paced real estate environments, Edna’s referral to A SMART MOVE reflects the same standard of excellence she demands from every vendor and partner in the team’s ecosystem.

🎓
UCSD B.A. + MBA · National University
Financial Management specialisation
🏢
Director of Operations · Craig Lotzof
Listing · Transaction · Marketing · Client Comm.
💼
GMAC · Sotheby's · Asset Foreclosure
Multi-million-dollar REO & loan portfolios
🌎
Bilingual · English & Spanish
28+ years serving diverse San Diego clientele
The Edna Pena Standard

A Portfolio That Speaks For Itself

Change to: As Director of Operations for Craig Lotzof & Associates, Edna Peña is the operational force behind $2B+ in combined team sales — overseeing every transaction from listing to close.

Sold
$34,614,174
1680 N Doheny Dr,
Los Angeles, CA 90069
5 Bed
8 Bath
13,500 sf
High above the Sunset Strip
Sold
$9,995,000
8070 La Jolla Scenic Dr N
La Jolla, CA 92037
5 Bed
5 Bath
6,827 sf
2024 Multimillion-Dollar designer remodel
Sold
$15,950,000
98608308 Calle Del Cielo La Jolla Farms Rd
La Jolla, CA 92037
5 Bed
5 Bath
6,433 sf
Highly coveted La Jolla Shores estate
Sold
$6,008,120
7316 Encelia Dr,
La Jolla, CA 92037
5 Bed
4 Bath
3,019 sf
The Laureate House, an enchanting Spanish Colonial Revival estate
Sold
$5,036,947
464 Prospect St #206,
La Jolla, CA 92037
2 Bed
2.5 Bath
3,256 sf
The Epitome of Oceanfront Luxury
Sold
$1,105,200
643 Gardenia Gln,
Escondido, CA 92025
4 Bed
2 Bath
2,206 sf
Gorgeous sought after Sonata home

Representative transactions from Edna's portfolio.

View full portfolio →
Your Exclusive Partner Benefits

What Edna's Clients Get That Others Don't

Edna's referrals receive a curated set of perks that go well beyond a standard move — because his clients have come to expect nothing less.

★ Exclusive Edna's Clients
📘
Edna Peña × A SMART MOVE Moving Guide
A co-branded, step-by-step guide built by Edna and A SMART MOVE — covering timeline planning, move-day prep, and practical tips for San Diego clients. Included free with every move.
Get your free copy →
★ Exclusive to Edna's Clients
📋
Edna's Approved Vendor List
Every vendor Edna personally trusts — cleaners, painters, handymen, landscapers, and more — vetted through years of serving clients across La Jolla, Del Mar, Rancho Santa Fe, and San Diego County. A SMART MOVE is proud to be on this list.
Request the vendor list →
★ Exclusive to Edna's Clients
🏷️
Partner-Only VIP Pricing
Exclusive rates not available to the general public. Applied automatically when you submit through this page — no codes, no negotiation required.
Claim your rate →
📅
Closing-Date Synced Scheduling
We work directly around your possession date and escrow window. Move date locked in before anything shifts.
🎯
Dedicated Move Coordinator
One point of contact from agreement to move-in. Proactive communication throughout — no wondering where your crew is.
Priority Response & Booking
Edna's clients go to the front of the line. Move slots reserved before they open to the general calendar.
It's This Simple

Three Steps to Your VIP Move

No codes. No back-and-forth. Just a seamless move that matches the standard Edna has already set.

1
Submit the Form
Tell us your move details — date, home size, any special items. Your VIP pricing and partner code are automatically attached. No coupon needed.
2
Receive Your Move Agreement
A coordinator reaches out promptly with a transparent, itemised agreement synced to your closing timeline — plus Edna's Moving Guide and Vendor List.
3
Move Day — We Handle Everything
Sit back while our professional crew handles every detail — packing, protecting, and placing your belongings with care. Your only job is to enjoy the moment you walk through your new door.
What Clients Say

Real Reviews. Real San Diego Moves.

Over 1,000 five-star reviews across Google and Yelp for A SMART MOVE. Here's what a few clients have said.

★★★★★
Absolutely flawless from start to finish. They wrapped every piece of furniture with care, arrived right on time, and even helped arrange furniture in the new house. The gold standard for San Diego movers.
Jennifer M.
La Jolla · Google Review
★★★★★
Our agent recommended A SMART MOVE and it was the best referral of the entire transaction. Professional crew, zero damage, seamless communication from start to finish. Outstanding.
Robert & Claire K.
Del Mar · Yelp Review
★★★★★
Moving a luxury home requires a different level of care — and A SMART MOVE delivered exactly that. Every piece handled with precision, every room treated with respect. We would not use anyone else.
David & Susan T.
Rancho Santa Fe · Google Review
Edna Pena's Clients

Ready to Book Your Move?

Edna's clients receive exclusive rates. Fill out the form and a coordinator will be in touch shortly.

 VIP partner pricing automatically applied
 Edna's Moving Guide included free
 Edna's Approved Vendor List included
 Priority scheduling around your closing date
 W-2 crew, background-checked & fully insured
 Prompt response from a dedicated coordinator
Your Next move starts with a
Edna Pena's clients receive exclusive rates. Takes under 2 minutes.
Partner Code: PENA-VIP
VIP Agreement Form
A Partnership Built on Standards

Why Edna Chose A SMART MOVE

Edna Peña has built a reputation on one principle: clients deserve the absolute best — not just during the transaction, but at every step of the journey. That standard governs every vendor and every referral. A SMART MOVE has earned that association.

🌎
Local, Long-Distance & International
Whether moving across La Jolla, relocating across the country, or transitioning internationally, A SMART MOVE handles it with the same seamless coordination.
📦
Professional Packing Services
Full-service packing by trained professionals who treat every item — fine art, heirlooms, wine collections, and custom furniture — with precision and care.
🏠
Storage Solutions
Need flexibility between closing dates? A SMART MOVE offers secure, climate-controlled storage so your timeline is never held hostage by the calendar.
Vetted, W-2 Professional Crews
No subcontractors, no surprises. Every crew member is a trained A SMART MOVE employee — background-checked, uniformed, and fully accountable.
🤝
Values That Align
Edna partners with businesses that put clients first. A SMART MOVE's commitment to honesty, responsiveness, and delivering on their promise is exactly why they've earned a place on Edna's approved vendor list.
"

I only refer vendors I would use myself. A SMART MOVE has earned that trust — move after move, client after client. They show up, they communicate, and they never cut corners. That is the standard I hold.

— Edna Peña, CA DRE# 01232191 · Director of Operations · Realtor® · Craig Lotzof & Associates · Compass · La Jolla

Common Questions

Got Questions?

Here's what Edna's clients typically ask before booking their move.

How do I get Edna's Moving Guide and Vendor List?

Both are included when you submit the form on this page. Your coordinator will send the co-branded Moving Guide and Approved Vendor List shortly after — at no cost, no strings attached.

How is the VIP pricing applied?

Because you're on Edna's dedicated partner page, the PENA-VIP code is automatically identified and applied. No coupon codes to type — your coordinator confirms pricing in your agreement.

What if my closing date changes?

We're built for it. Your coordinator stays in sync with your escrow timeline and can flex your move date at no charge as availability allows. Book early to lock in the best slots.

Are your movers employees or contractors?

Every crew member is a W-2 employee — never a day-labor hire or contractor. All pass comprehensive background checks, substance screening, and identity verification.

Do you handle luxury and high-value items?

Yes. We regularly handle fine art, antiques, custom furniture, wine collections, and full estate-level moves across La Jolla, Del Mar, Rancho Santa Fe, and all of San Diego County.

Do you offer packing services?

Absolutely — full-service, partial, and white-glove packout. Mention your interest in the form and we'll include it in your agreement.