Edna Peña — Director of Operations at Craig Lotzof & Associates, Compass La Jolla — has hand-selected A SMART MOVE as the preferred moving partner for clients. You deserve nothing less.
Edna Peña is a bilingual Real Estate and Financial Management professional with over 28 years of experience spanning real estate sales, team operations, mortgage loan servicing, and portfolio management — and she is the operational backbone of one of San Diego’s most celebrated real estate teams.
Currently serving as Director of Operations for Craig Lotzof & Associates at Compass in La Jolla, Edna oversees all aspects of listing and transaction management, marketing coordination, and client communication for a top-producing luxury real estate team with over $1.95 billion in combined sales. Her role ensures that every transaction is executed flawlessly, every client is communicated with clearly, and every moving part of a complex real estate deal comes together seamlessly.
Her leadership background is extraordinary: she has served as Executive Office Manager for a leading luxury agent at Pacific Sotheby’s International Realty, as Regional Sales Manager at GMAC Residential Finance Group, and as Director of Strategic Asset Solutions at Asset Foreclosure Services — where she managed multi-million-dollar REO and non-performing loan portfolios and drove nationwide business development initiatives.
Edna holds a Bachelor of Arts from the University of California, San Diego, and an MBA in Financial Management from National University. She is proven in both corporate and privately owned environments, with expertise in streamlining operations, managing complex client portfolios, and ensuring compliance with brokerage and investor requirements.
Recognized for professionalism, operational excellence, and a results-driven approach in dynamic, fast-paced real estate environments, Edna’s referral to A SMART MOVE reflects the same standard of excellence she demands from every vendor and partner in the team’s ecosystem.
Change to: As Director of Operations for Craig Lotzof & Associates, Edna Peña is the operational force behind $2B+ in combined team sales — overseeing every transaction from listing to close.
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Representative transactions from Edna's portfolio.
View full portfolio →Edna's referrals receive a curated set of perks that go well beyond a standard move — because his clients have come to expect nothing less.
No codes. No back-and-forth. Just a seamless move that matches the standard Edna has already set.
Over 1,000 five-star reviews across Google and Yelp for A SMART MOVE. Here's what a few clients have said.
Edna's clients receive exclusive rates. Fill out the form and a coordinator will be in touch shortly.
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Edna Peña has built a reputation on one principle: clients deserve the absolute best — not just during the transaction, but at every step of the journey. That standard governs every vendor and every referral. A SMART MOVE has earned that association.
I only refer vendors I would use myself. A SMART MOVE has earned that trust — move after move, client after client. They show up, they communicate, and they never cut corners. That is the standard I hold.
— Edna Peña, CA DRE# 01232191 · Director of Operations · Realtor® · Craig Lotzof & Associates · Compass · La Jolla
Here's what Edna's clients typically ask before booking their move.
Both are included when you submit the form on this page. Your coordinator will send the co-branded Moving Guide and Approved Vendor List shortly after — at no cost, no strings attached.
Because you're on Edna's dedicated partner page, the PENA-VIP code is automatically identified and applied. No coupon codes to type — your coordinator confirms pricing in your agreement.
We're built for it. Your coordinator stays in sync with your escrow timeline and can flex your move date at no charge as availability allows. Book early to lock in the best slots.
Every crew member is a W-2 employee — never a day-labor hire or contractor. All pass comprehensive background checks, substance screening, and identity verification.
Yes. We regularly handle fine art, antiques, custom furniture, wine collections, and full estate-level moves across La Jolla, Del Mar, Rancho Santa Fe, and all of San Diego County.
Absolutely — full-service, partial, and white-glove packout. Mention your interest in the form and we'll include it in your agreement.