Amy Saflar - A SMART MOVE
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Exclusive Partner Offer ·  ·  Amy Saflar × A SMART MOVE ·  ·  Coldwell Banker West · La Mesa · East County San Diego
A SMART MOVE luxury home service — La Jolla, Del Mar, Rancho Santa Fe
Amy Safler Partner Offer

Every detail.
Handled With Care.

Amy Saflar — Licensed Broker, SRES-certified, GRI-designated, and one of Coldwell Banker’s most decorated East County San Diego agents — has hand-selected A SMART MOVE as the exclusive moving partner she trusts with her clients. She will be your real estate adviser from start to finish, and move day is no different.

Claim Your VIP Rate Call (619) 991-9291
Amy Saflar
Licensed Broker Associate · Coldwell Banker West · La Mesa, CA
La Mesa · Alpine · El Cajon · Lakeside · Santee · East County San Diego
CA DRE #01238780 Top 2% CB Worldwide GRI SRES Smart Home Certified Int’l President’s Elite President’s Circle
AmySaflar.com Book a Move
⭐ 1,000+ Five-Star Reviews
10+ Years Serving San Diego
Forbes Recognized · 3 Years Running
BBB Accredited & Fully Insured
#1 San Diego Moving Company
VIP.
Exclusive Pricing
Partner-only rates reserved for Amy's clients — not available to the public
1st
Priority Scheduling
Your move is synced to your closing date and possession window
Free.
Moving Guide
Amy's exclusive Moving Guide + Approved Vendor List — yours with every move
A SMART MOVE
Coldwell Banker West · La Mesa
CA 9555 Grossmont Summit Drive
Amy Saflar operates with Coldwell Banker West — one of San Diego County’s largest and fastest-growing Coldwell Banker franchises, with 800+ sales agents across seven offices. CBW’s La Mesa office at 9555 Grossmont Summit Drive is a 13,000-square-foot hub serving East County San Diego. Coldwell Banker’s global brand, marketing platform, and technology tools amplify Amy’s already exceptional track record, ensuring her clients receive the highest quality exposure and representation in every transaction. Learn more →
Craig Lotzof
27+
Years Experience
81
Closed Sales (5 yr)
$69.3M
Total Sales Volume
90%+
Referral / Repeat
ABOUT AMY SAFLAR

Top 2% Coldwell Banker Worldwide · Licensed Broker Luxury Agent · 27 Years

Amy Saflar is one of San Diego’s most trusted and decorated real estate professionals. With over 27 years of experience, a Master’s degree in Social Work from San Diego State University, and a Bachelor’s from UC Santa Barbara, Amy brings a depth of expertise, empathy, and precision that is virtually unmatched in East County San Diego.

Her academic background is not just a credential — it is the foundation of her practice. When clients have lost family members and are navigating the sale of an estate, Amy’s training supports both their emotional needs and their financial outcomes. She is an expert in Trusts and Probate Estates, the 1031 exchange process, and property management — skill sets she developed early in her career as a licensed Broker.

Over 90% of Amy’s business comes from referrals or repeat clients — a number that speaks louder than any award. She has earned Coldwell Banker’s International President’s Elite, International President’s Circle (multiple years), International Diamond Society, and International Sterling Society designations, placing her consistently in the Top 2% of all Coldwell Banker agents worldwide.

She takes the time to make each client feel like they are her only one. Whether she’s coordinating a dual-close across two states, managing a home sale for out-of-town owners, or guiding a senior client through a decades-long family home sale with grace and care — Amy delivers. Every detail. Every time.

Her referral to A SMART MOVE reflects the same standard she applies to every vendor she recommends: professional, reliable, and genuinely invested in her clients’ best interests.

🏆
Int’l President’s Elite
Top 2% CB Worldwide
🏫
UCSB + SDSU MSW
Dual-Degree Expertise
💼
Licensed Broker
GRI · SRES · Smart Home
💔
Trusts & Estates
1031 Exchange Expert
Visit Amy's Website → Amy's Vendor List →
The Amy Lotzof Standard

A Portfolio That Speaks For Itself

From sprawling Alpine estates to fast-selling La Mesa cottages and Santee family homes, Amy’s 81 confirmed transactions across East County San Diego reflect 27 years of strategic, detail-driven real estate — with a track record of selling above list price and in days, not weeks.

Sold
$2,300,000
573 Lilac Ranch Rd
Alpine, CA 91901
3 Bed
5.5 Bath
5,831 sf
Alpine Estate
Sold
$2,025,000
12212 Rockstream Rd
Lakeside, CA 92040
5 Bed
3.5 Bath
4,581 sf
Eucalyptus Hills Neighborhood
Sold
$1,150,000
6450 Lake Athabaska Pl
San Diego CA
- Bed
- Bath
- sf
Coldwell Banker West
Sold
$1,025,000
2157 Via Dieguenos
Alpine, CA 91901
4 Bed
2 Bath
2,440 sf
Alpine Area
Sold
$950,000
10129 Timberlane Way
Santee, CA 92071
4 Bed
2.5 Bath
1,938 sf
Santee Area
Sold
$915,000
7384 Ballinger Ave,
San Diego CA
- Bed
- Bath
- sf
Represented Buyer

Representative transactions from Amy's portfolio.

View full portfolio →
WHAT YOU GET AS AMY’S CLIENT

Your Exclusive Partner Benefits

Every client Amy refers to A SMART MOVE receives an exclusive set of VIP perks — not available to the general public.

★ Exclusive to Amy's Clients
🏷️
Partner-Only VIP Pricing
Reserved exclusively for Amy’s clients. Applied automatically when submitted through this page — no code needed.
★ Exclusive to Amy's Clients
⚡
Priority Scheduling
Your move is coordinated around your closing date and possession window — no overlap, no guesswork.
★ Exclusive to Amy's Clients
📋
Amy’s Moving Guide + Vendor List
Amy’s personally curated moving guide and trusted vendor list — yours free with every booking.
🎯
Dedicated Move Coordinator
One reliable contact from first call to final box placed, with proactive updates the whole way.
📘
Amy Lotzof × A SMART MOVE Moving Guide
A co-branded, step-by-step guide built by Amy and A SMART MOVE — covering timeline planning, move-day prep, and tips from 30+ years of helping San Diego clients transition seamlessly.
📅
Closing-Date Synced Scheduling
We work directly around your possession date and escrow window. Move date locked in before anything shifts.
It's This Simple

THREE SIMPLE STEPS TO YOUR VIP MOVe

No codes. No back-and-forth. Just a seamless move that matches the standard Amy has already set.

1
Submit the Form
Tell us your move date, home size, and any special items. Your VIP pricing and Amy’s partner code are automatically attached.
2
Receive Your Move Agreement
A coordinator reaches out promptly with a clear, itemized agreement synced to your closing timeline, plus Amy’s Moving Guide and Vendor List.
3
Move Day — White Glove Service
Our trained W-2 crew handles everything — packing, protecting, and placing every item with care. Your only job is to enjoy your new home.
WHAT CLIENTS SAY ABOUT AMY

Real Reviews. Real San Diego Moves.

Over 1,000 five-star reviews across Google and Yelp. Here's what a few clients had to say.

★★★★★
“Amy is AMAZING. A five star review isn’t high enough. From our first phone call to getting keys in hand, Amy made the whole home buying experience nearly flawless. She is professional, communicative, very detailed, knowledgeable, and just an incredible person. Not one time did we feel like we were on the back burner. She always made us feel we were priority one.”
Jaime Dishler
· Google Review
★★★★★
“Amy negotiated so efficiently I was taken back, saving us considerable headache and dollars. Even the seller’s agent confided in me: ‘Your agent is a keeper.’ Amy took the lead from start to finish. If Amy is on your radar? Do yourself a favor, make her your agent. You will not be sorry.”
George Suspension101
· Google Review
★★★★★
“Amy was full of helpful information and was phenomenal at communicating everything in a way that my wife and I, my brother-in-law and his wife, as well as my mother-in-law could all understand. She coordinated with an online auction company flawlessly. You will not find a more motivated, professional and caring agent than Amy Saflar. Thank you for everything.”
Steve Fishback · Estate Sale, Complex Transaction
· Google Review
Amy Safler's Clients

Ready to Book Your Move?

Fill out the form and a coordinator will be in touch shortly to discuss your relocation.

 Amy’s Moving Guide included free
 Amy’s Approved Vendor List included
 VIP partner pricing automatically applied
 Priority scheduling around your closing date
 W-2 crew, background-checked & fully insured
 Dedicated coordinator from first call to move-in
Your Next move starts with a
Amy Safler's clients receive exclusive rates. Takes under 2 minutes.
Partner Code: SAFLAR-VIP
VIP Agreement Form

VIP pricing auto-applied through this page

A Partnership Built on Standards

Why Amy Chose A SMART MOVE

Amy Saflar has spent 29+ years building his reputation on one principle: his clients deserve the absolute best. That same standard governs every vendor, every referral, and every partnership — including his mover of choice.

🤵
White Glove, Premium Service
Every move is treated like a luxury transaction. From the first call to the final box placed, A SMART MOVE delivers a level of care and professionalism that reflects the standard Amy's clients already expect.
🌎
Local, Long-Distance & International
Whether you're moving across La Jolla, relocating to another state, or transitioning internationally, A SMART MOVE handles it — with the same seamless coordination no matter the distance.
📦
Professional Packing Services
Full-service packing by trained professionals who treat every item — art, heirlooms, custom furniture — with precision and care. Nothing is an afterthought.
🏠
Storage Solutions
Need flexibility between closing dates? A SMART MOVE offers secure, climate-controlled storage so your timeline is never held hostage by the calendar.
✅
Vetted, W-2 Professional Crews
No subcontractors, no surprises. Every crew member is a trained A SMART MOVE employee — background-checked, uniformed, and accountable from start to finish.
🤝
Values That Align
Amy partners with businesses that put clients first. A SMART MOVE's commitment to honesty, responsiveness, and delivering on their promise is why they've earned a permanent place on Amy's approved vendor list.
"

“Amy has built her reputation on one principle: her clients deserve the absolute best. That same standard governs every vendor, every referral, and every partnership — including her mover of choice.”

— Amy Saflar · CA DRE #01238780 · Licensed Broker · GRI · SRES · Int’l President’s Elite · Coldwell Banker West

Common Questions

Got Questions?

Here's what Amy Saflar's clients typically ask before booking their move.

How do I get Amy's Moving Guide and Vendor List? ▾

Both are included when you submit the form on this page. Your coordinator will send Amy's co branded Moving Guide and Approved Vender List shortly after you submit — at no cost, no strings attached

How is the VIP pricing applied? ▾

Because you're on Amy's dedicated partner page, the Saflar-VIP code is automatically identified and applied. No coupon codes to type, no back-and-forth — your coordinator confirms pricing in your agreement.

What if my closing date changes? ▾

We're built for it. Your coordinator stays in sync with your escrow timeline and can flex your move date at no charge as availability allows. Book early to lock in the best slots.

Are your movers employees or contractors? ▾

Every crew member is a W-2 employee — never a day-labor hire or contractor. All pass comprehensive background checks, substance screening, and identity verification. This is one of the reasons Amy chose to partner with us.

Do you handle luxury and high-value items? ▾

Yes. We regularly handle custom furniture, fine art, antiques, wine collections, and full estate-level moves across La Jolla, Del Mar, and Rancho Santa Fe. Amy's clients expect nothing less — and neither do we.

Do you offer packing services? ▾

Absolutely — full-service, partial, and white-glove packout. Many of Amy's clients opt for full packing so they can focus on the closing process. Mention your interest in the form and we'll include it in your agreement.